Growing up in Belgium, August took great bread for granted. After he moved to Tampa, FL he quickly realized that local bakeries were far and few between there. 

Frustrated with no easy access to crusty flavorful bread, he decided to take matters into his own  hands. In September 2004, August started construction on his own wood fired brick oven. During construction, he kept his family up-to-date by posting pictures on his very basic website.

The page quickly gathered interest from other oven enthusiasts around the world and at one point, his website was ranked #2 on Google for the search terms like "brick oven" or "wood fired oven".  The website still exists but because August is an idiot and forgot his password, it has not been updated in well over a decade. Just humor him and ignore the handful of broken links.

August got his nickname when multiple news articles about the oven started referring to him as "Bread man" in the article's tag line. (E.g. "Bread man shares lovin' from his oven", "Bread man takes U.S. by storm"  or "Belgische 'bread man' leert Amerika echt brood eten")

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And now you know.